Privacy Policy — Vital Workwear & Safety
Vital Workwear & Safety we are committed to protecting your privacy. This Privacy Policy explains how we collect, hold, use and disclose your personal information when you visit our website, make a purchase, or otherwise interact with us, in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By using our website or providing us with your personal information, you agree to the terms of this Privacy Policy.
1. Who we are
Vital Workwear & Safety is an Australian-owned online retailer of workwear, footwear and safety equipment, operating at [your store URL]. For privacy-related queries, you can contact us using the details in Section 11.
2. Information we collect
We may collect the following categories of personal information:
• Identity and contact details — name, email address, phone number, billing and shipping address.
• Order and transaction information — products purchased, order value, order history, payment confirmation (we do not store full credit card numbers — see Section 5).
• Account information — login details, order preferences, wishlist and saved items, if you create an account.
• Communications — messages you send us via email, contact forms, live chat, or social media, and our responses.
• Technical and usage data — IP address, browser type, device information, pages viewed, referring URLs, and on-site behaviour, collected via cookies and similar technologies.
• Marketing preferences — whether you have subscribed to or opted out of email/SMS marketing.
We only collect sensitive information (such as health information) if you voluntarily provide it (for example, in a customer service enquiry), and only for the purpose you provided it.
3. How we collect information
We collect personal information:
• Directly from you, when you browse our site, create an account, place an order, subscribe to marketing, contact customer service, or enter a promotion.
• Automatically, through cookies, pixels and analytics tools when you use our website.
• From third parties, such as our payment processor confirming a transaction, or delivery partners confirming shipment status.
4. How we use your information
We use personal information to:
• Process and fulfil orders, including payment, shipping and returns.
• Create and manage your account.
• Respond to enquiries and provide customer support.
• Send order confirmations, shipping updates, and service communications.
• With your consent, send marketing communications about products, promotions and new arrivals (you can opt out at any time).
• Improve our website, products and customer experience.
• Run and measure the performance of our advertising, including on Meta (Facebook/Instagram) and Google.
• Detect and prevent fraud, and comply with our legal obligations.
5. Payment information
Payments are processed securely through Shopify Payments and/or other third-party payment gateways (such as PayPal or Afterpay, where offered). We do not store your full credit card details on our servers — this information is collected and processed directly by our payment providers in accordance with their own privacy and security policies (including PCI-DSS compliance).
6. Cookies and tracking technologies
Our website uses cookies and similar technologies to:
• Keep your cart and session active.
• Remember your preferences.
• Understand how visitors use our site (analytics).
• Deliver and measure the performance of our advertising, including via the Meta Pixel and Conversions API, and Google Ads/Analytics tags.
You can control or disable cookies through your browser settings, though some parts of our website may not function properly if you do so. Where required, we will seek your consent via a cookie banner before setting non-essential cookies.
7. Sharing your information
We do not sell your personal information. We may disclose personal information to:
• Service providers who help us run our business, including Shopify (our e-commerce platform and hosting provider), payment processors, shipping and logistics carriers, email/SMS marketing platforms, and IT/support providers.
• Advertising and analytics partners, such as Meta and Google, to run and measure advertising campaigns (this may involve sharing hashed or pseudonymised data such as email address or purchase events).
• Professional advisers such as our accountant or legal counsel, where necessary.
• Government or regulatory bodies, where required by law.
• A buyer, in the event we sell or transfer part or all of our business or assets.
Third-party service providers are only permitted to use your personal information for the purposes for which we provide it to them, and are required to protect it in accordance with applicable privacy laws.
8. Overseas disclosure
Some of our service providers (including Shopify, Meta and Google) may store or process personal information on servers located outside Australia, including in the United States. Where this occurs, we take reasonable steps to ensure those third parties handle your information in a manner consistent with the Australian Privacy Principles, including relying on the provider’s own compliance frameworks and contractual protections.
9. Data security and retention
We take reasonable technical and organisational steps to protect the personal information we hold from misuse, interference, loss, and unauthorised access, modification or disclosure — including secure hosting via Shopify’s PCI-DSS compliant infrastructure and restricted internal access to customer data.
We retain personal information for as long as necessary to fulfil the purposes described in this policy, including to meet legal, accounting, or reporting requirements (for example, tax and consumer-guarantee record-keeping obligations), after which it is securely deleted or de-identified.
10. Your rights
Under the Australian Privacy Principles, you have the right to:
• Ask us what personal information we hold about you and request access to it.
• Ask us to correct any inaccurate, out-of-date, or incomplete information.
• Opt out of marketing communications at any time (via the unsubscribe link in any email, or by contacting us directly).
• Lodge a complaint if you believe we have breached your privacy (see Section 12).
We will respond to reasonable requests within a reasonable timeframe, and there is generally no charge for making a request.
11. Contact us
For any questions about this Privacy Policy or to exercise your privacy rights, please contact us at:
Vital Workwear & Safety
Email: Admin@vitalworkwear.com.au
12. Complaints
If you are not satisfied with our response to a privacy concern, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
Website: www.oaic.gov.au
Phone: 1300 363 992
13. Children’s privacy
Our website is not directed at children, and we do not knowingly collect personal information from anyone under the age of 18 without parental consent.
14. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The “Last updated” date at the top of this page indicates when it was last revised. We encourage you to review this policy periodically.
Last updated: 12 August 2026